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Data Consumers: Where On the Spectrum Should Your Product Be

The most challenging step in creating a data product is knowing what is needed. Defining the characteristics, the complexity, and the audience is a very important step. Sometimes customers don’t know the horizon of options available to them. While reading “Data Fluency” by Zach and Chris Gemignai, I found an excellent spectrum of dimensions that can help a data consumer understand the complexity of their needs.

characteristics of data products

From “Data Fluency” pg. 50

I geeked out about this. I want to make a slider where the user could move it back and forth on these dimensions and get examples of what they would get. I’m putting that on my Someday/Maybe list.

If you’re struggling to define what data you need, or how you need to view it, contact us. We love this stuff.